Sony's Purpose & Values

[Sony's Purpose Video [Sony's Purpose Video (with Audio Description)

Purpose

Fill the world with emotion, through the power of creativity and technology.

Values

• Dreams & Curiosity: Pioneer the future with dreams and curiosity.
• Diversity: Pursue the creation of the very best by harnessing diversity and varying viewpoints.
• Integrity & Sincerity: Earn the trust for the Sony brand through ethical and responsible conduct.
• Sustainability: Fulfill our stakeholder responsibilities through disciplined business practices.