# Sony's Purpose & Values

[**Sony's Purpose Video**  [**Sony's Purpose Video (with Audio Description)**

## **Purpose**

Fill the world with emotion, through the power of creativity and technology.

## **Values**

- **Dreams & Curiosity**: Pioneer the future with dreams and curiosity.
- **Diversity**: Pursue the creation of the very best by harnessing diversity and varying viewpoints.
- **Integrity & Sincerity**: Earn the trust for the Sony brand through ethical and responsible conduct.
- **Sustainability**: Fulfill our stakeholder responsibilities through disciplined business practices.